Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

One of the best strategies for reaching and interacting with your target audience in the digital world nowadays is influencer marketing. It's been estimated that the global influencer market is ...

Learn how Bayer’s Head of Social and Search Buying is reverse engineering the process of selecting influencers and how they are reaching a different audience with repurposing influencer ads on paid ...