Facebook faces greater competition from Google in mobile ad campaigns that target people who have previously used an app, per a study that mobile attribution and marketing analytics firm AppsFlyer ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

It’s amazing how fast the business landscape can change. We’re seeing it right now, with the vindictive coronavirus wreaking havoc on our economy, our health and our real estate businesses. Many of us ...

Move away from the idea of having content that’s so good it’s “going to go viral.” It just isn’t happening. The number of people your posts are reaching organically right now are really low. Why?

Facebook is spreading its wings by taking its retargeting technology to mobile phones. In a blog post, the company announced its plans to bring retargeting to mobile phones, without the help of any ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

The social media giant said this week that it is bringing campaign management capabilities in-house for the first time for dynamic retargeting rather than forcing marketers to partner with a ...

What happens when Facebook launches its clear history tool, so users can delete personal data? For marketers building retargeting campaigns and lookalike campaigns, does this trigger a big yawn or a ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Facebook’s new ad service is much more effective than ...

Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. The report was based on data from a ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...