Hyatt Hotels has announced that the World of Hyatt will become the Official Hospitality Partner of the new Audi Revolut F1 team, marking Hyatt’s first foray into Formula 1. The deal will see branding on the car livery as well as on drivers Nico Hülkenberg and Gabriel Bortoleto.

Crypto lender Nexo signed a four-year sponsorship agreement with the Audi Revolut Formula 1 team, extending its sports partnerships just one month after landing a deal with the Australian Open tennis grand slam. The agreement is worth tens of millions of dollars, people familiar with the deal told CoinDesk.

Procter & Gamble’s Gillette is joining the new Audi Revolut F1 Team, bringing another big American company on board for the factory effort from the luxury Volkswagen brand.

More than just brand exposure, companies sometimes team up with F1 teams to poach their technological expertise. For example, Toyota Gazoo Racing will be Haas' title partner in 2026 and helped the team acquire their first personal simulator at the team's UK base in Banbury.

ALT HED: MSC Cruises Extends F1 Sponsorship DEK: The F1 2025 Austin Grand Prix title sponsor and BWT Alpine F1 team partner, announced three 2026 Grand Prix title sponsorships as part of an extension of its global partnership with F1 through 2030.

Austrian spirit brand NEFT Vodka entered the world of Formula 1 towards the end of last year by signing a sponsorship deal with the VCARB (RB) Formula 1 team, then AlphaTauri. Jeff Mahony, owner and managing director of NEFT Vodka, revealed that the ...