Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is ...

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.

Incrementality testing in SEO sounds simple: make a change, measure the impact, compare it to the control, ship the winner, and iterate. But tests often fall apart before they even start because of ...

Technical SEO changes are often evaluated with a simple before-and-after comparison. A change goes live, performance is measured over the following weeks, and any movement is attributed to the ...

Chris shared a bunch of neat examples that are very helpful to help us understand this concept. SEO testing is a super fascinating area because of how hard it is to isolate variables in the test.