Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

How do you do more in the same time? Tools. If I use Photoshop®, why do I need other tools? They are faster. Sometimes you need beautiful creatives, so you use Photoshop®. At other times you need ...