Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

An Excel email address list should contain nothing but the addresses themselves. Yet if the spreadsheet received its data from an external form, the column may contain irrelevant text. One cell may ...