How did the campaign make a difference? Creating a limited edition box of Elastoplast plasters helped reach out to a younger, previously untapped audience and drive a sales increase of nearly 11% in ...

Elastoplast, the number one plaster brand in South Africa, has teamed up with the SA Red Cross Red Cross and together they’re teaching children 10 to 13 years, upskilling them with solid first aid ...

Elastoplast’s new range of Fabric Waterproof plasters is being promoted by a YouTube campaign created by CMW. The ‘Britain vs the Weather’ campaign begins today, and is set to run for three weeks.

Beiersdorf-owned Elastoplast is to launch a &£1.1m advertising campaign on July 4, introducing brand heroes called “the Plastermen”. The animated characters will launch Elastoplast’s new SilverHealing ...

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