Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. If you’ve been to a bar or liquor store lately, you’ve probably ...

NEW YORK – Brown-Forman, the owners of Casa Herradura Tequilas including el Jimador, announced on Monday a new multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

OSLO, Norway--(BUSINESS WIRE)--Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing solutions, today announced el ...

While Brown-Forman is synonymous with American whiskies, led by Tennessee giant Jack Daniel’s and super-premium Kentucky brands like Woodford Reserve and Old Forester, the company is an increasingly ...

A successful test launch of the flavored malt beverages in 2023 led to nationwide rollout this year. Pabst Brewing Co. brings the el Jimador Spiked Bebidas Variety Pack to the cold vault. After a ...

In February El Jimador Grill opens the doors of its second Shreveport location. The Mexican cantina will open on Shreveport-Barksdale Highway in the former location of Hong Kong City restaurant. The ...

This summer, el Jimador, the number one 100% agave tequila in the UK On Trade* is bringing a bold splash of Mexican sunshine to the UK with the launch of limited-edition lifesize cocktail umbrellas ...

A new location in a small chain of Mexican restaurants is coming to Irmo. El Jimador Restaurante is set to open later in January at 1072 Lake Murray Blvd. in Irmo. The restaurant will be located next ...

Brown-Forman has launched a new campaign for tequila brand El Jimador aimed at challenging the way Australians drink Mexico's national drink. Created by Naked Communications, "Don't Shoot el Jimador" ...

This summer, London is turning up the heat as el Jimador Tequila brings a vibrant splash of Mexican sunshine to the city’s buzzing bar scene. In partnership with DUSK, the free drinks app, and ...

The brand expands with the launch of glass bottle six-packs. Premium malt beverage brand el Jimador Spiked Bebidas adds a new format for two of its most popular varieties: Lime Margarita and ...