As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics platform Profitero said on Wednesday that it’s partnering with Dentsu, IPG ...

Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...

Consumer brands and large retailers are creating data-driven infrastructure and workflows that could impact the entire ecommerce industry, according to a performance analytics firm. Online retail ...

Given a choice, business leaders would rather make data-driven decisions about campaigns, products, and operations than rely on anecdotal customer information or intuition. This fact is giving rise to ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

Charm tracks millions of stores and uses features and signals such as proprietary growth, success stores, brand contacts, distribution platforms, revenues, social media followings and more. Charm’s ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

Data is the lifeblood of B2B eCommerce. It flows through every stage of a seller’s operation, from production and purchasing, to transportation, storage, sales, and delivery. And that’s just the ...

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports ...

The global food and beverage e-commerce market is expected to grow to $22.4 billion in 2020, possibly reaching $36.4 billion in 2023. That’s up from $14.9 billion in 2019. Food and beverage e-commerce ...