It started late Monday evening, when police and fire services were called to an 8-metre-high ice tower in a Toronto parking lot after receiving reports that people had scaled the formation and were refusing to come down. The giant tower was set up by a team employed by Toronto rapper Drake as a publicity stunt to tease his next album.

Firefighters in Toronto say an ice sculpture teasing Drake’s much-anticipated album, “Iceman,” continues to draw people trying to heat it up.

In a social post on Tuesday, a streamer who goes by the name Kishka said he found a blue bag which revealed the release date of the album, named Iceman, as May 15.