Looks like Amazon has started retargeting as last week’s news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what’s happening inside the e-commerce giant. After ...

AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used ...

Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail today announced that it has integrated email display retargeting capabilities into the company's flagship Message Studio email and cross-channel ...

Dillon Smith, emarketing and social media manager at Golfsmith, a specialty retailer of golf and tennis equipment, apparel and accessories, has been working independently both with Kenshoo and Criteo ...

Website visitors are fickle. There, I said it. The majority of people entering your website will very likely leave without taking the action you want them to take. There are tons of factors that drive ...

Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...

Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display will be good for the industry. Many advertising agencies and clients ...