If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new ...

Looking to boost daily engagement, Disney+ will add vertical videos later this year, Disney announced at its annual Tech + Date Showcase event at CES.

The company’s first chief brand officer, Asad Ayaz, is Bob Iger’s pick to depoliticize America’s best-known entertainment company.

Effective immediately, Walt Disney Studios President of Marketing and 18-year studio vet, Asad Ayaz, has been named the first-ever Chief Brand Officer of The Walt Disney Company. CEO Robert Iger just ...

Walt Disney Co (NYSE:DIS) employs artificial intelligence to develop “Disney’s Magic Words,” a novel advertising tool for Disney+ and Hulu. This tool uses AI and machine learning to analyze scenes, ...

Disney also revealed an AI-powered internal planning tool designed to support more intentional, outcome-focused campaign ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory ...

Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new roles. Ayaz, chief brand officer for The Walt Disney Co., is also adding the ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.

With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Samantha Rosenberg, who has led ...

Disney will pay $10 million to implement compliance measures after regulators said children’s YouTube videos were wrongly ...