Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Positive impact of direct marketing has ripple effects in regional economy Direct marketing includes farmers markets, roadside farm stands and community-supported ag programs Regional policies should ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Two updated University of Missouri Extension guides help producers understand the numbers and methods behind marketing your beef to consumers.

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Direct Marketing Solutions (DMS), a world-class, integrated direct marketing company and one of the largest marketing mailers on the West Coast, today announced the acquisition of Mailing Services of ...