Advertising amid a backdrop of the pandemic is a tough proposition. Many of the ads that touch on COVID-19 have a similar theme, a similar rhythm, even similar music. And “during these uncertain times ...

Add Yahoo as a preferred source to see more of our stories on Google. It’s not much of a stretch to say that these days, washing your hands goes way beyond personal hygiene and straight into social ...

Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a ...

Thanks to our main ho at TheJayFK for giving us a heads up on this legal brief. “Dial” F for fail! A team of San Diego lawyers have filed a class action suit against Dial Corp. and its parent company, ...

Soap used to be a social thing, but now it's a selfish thing. And that helps explain a drastic overhaul of Dial soap advertising in the brand's first new campaign in five years. In an effort to appeal ...

EAST ST. LOUIS, Ill. (CN) – A federal class action claims Dial Corp. defrauds consumers about its Dial Complete soap by falsely claiming that it “‘kills 99.99% of germs’, is the ‘#1 Doctor Recommended ...

CONCORD — Despite objections from the U.S. Justice Department and 10 state attorneys general, a federal judge in New Hampshire last week approved a $7.4 million settlement over misleading germ-killing ...