In Asia Pacific, Kiaran Geen continues to lead dentsu B2B, driving innovative solutions and growth across the region. Brand building has jumped from the fifth priority in 2023 to the number one ...

TOKYO -- Japanese advertising agency Dentsu is building up its marketing business by embracing generative AI -- a technology that some fear will eliminate the work of copywriters. Dentsu is ...

Dentsu’s tie-up with Sports Innovation Lab aims to improve ... Sports Innovation Lab, which bills itself as a “fan intelligence” firm building a data cloud for the industry, is tapped into audience ...