News

World first from dentsu and Co-op set to transform the retail media
In a groundbreaking move, global marketing group dentsu has announced the integration of retail eye tracking data into its ...
The eyes have it: following Co-op trial, sights set on reshaping instore retail media with eye-tracking
Global marketing group dentsu has announced the integration of retail eye tracking data into its media planning tool, ...
Marketing Week9mon
Brand has ‘never been more important in B2B marketing’, research reveals
The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...