We all know good customer experience when we see it. For life insurance and annuity carriers, however, it is often hard to define and measure good customer experience. A new report by LIMRA and NEOS, ...

Economist Theodore Levitt once said a business's purpose is to "create and keep a customer." This simple statement cut through the business strategies of the time that focused on short-term financial ...

Customer journeys are all about defining the moments that matter most. One CX team shares their thoughts on this practice. Most organizations say planning for new customer journeys is their number 1 ...

Brands talk about providing a meaningful customer experience, but often have trouble defining the term. CX combines both quantitative and qualitative measures. And it is different from the digital ...

Competent marketers aim to popularize the company’s business and help create consumer awareness. Marketers have a pivotal relationship with customers. They are the key players in defining customer ...

Companies around the world are making customer experience (CX) the top priority according to Harvard Business Review Analytical Services (HBRAS). But to do so takes more than lip service. To deliver ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Close your eyes and imagine a world where more consumers ...

Machinex understands that producing high-quality products known for their excellent performance means little if working with the company is burdensome for customers. That’s why Machinex is guided by a ...

Customer experience (CX) is a top business priority. Nearly all respondents to a recent survey said it’s critical that their organizations have a complete and consistent view of their customers. To ...

At Vector, our customer is at the center of everything we do: So much so that we’ve invested in a leadership role for our chief customer officer (CCO) to ensure that customer experience is prioritized ...

NEW YORK, Nov. 19, 2025 (GLOBE NEWSWIRE) -- ASAPP, the leading provider of AI-powered contact center software, today introduced the Customer Experience Platform (CXP), the enterprise platform for ...

Customer advocacy is vitally important to all companies. A highly specialized form of customer service, it can become—despite its benefits—difficult to manage, which is why pipelining can be of ...