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BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.
The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...
Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...
Before the Astra, Opel’s compact model was the Kadett. You can find out more about the Kadett/Astra lineage in our extensive guide about the subject, but here’s the thing - Opel is poking VW with the ...
Volkswagen is hoping to rejuvenate its image following its emissions scandal and is planning to dump its current slogan "Das Auto". Scarred by a public relations thrashing over its "Dieselgate" ...
Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...
If you remember Volkswagen’s “Das Auto” marketing slogan, you remember when the German giant was on top of the world, eventually becoming the planet’s largest automaker. Then Dieselgate happened, and ...
Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty. Launched in 2007 ...
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