AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers ...

Defense tech veteran Aydin Mohtashamian is named president of Kagwerks and DTC North America, bringing over 20 years in C5ISR ...

President Donald Trump has delivered another blow in his ongoing battle with the pharma industry, signing a memorandum on Tuesday that directs the FDA to rein in direct-to-consumer (DTC) drug ...

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

Media investments influencing news coverage. Governmental agencies plagued by commercial incentives. The adulteration of medicine. All are criticisms leveled by Robert F. Kennedy Jr., President-Elect ...

Pharma’s direct-to-consumer platforms are having a moment in 2025. Building off the debut of Eli Lilly’s LillyDirect and Pfizer’s PfizerForAll offerings, Novo Nordisk unveiled NovoCare earlier this ...

Astellas Pharma is slowing things down in the inaugural consumer-facing marketing blast for eye disease drug Izervay. Izervay was approved by the FDA just over a year ago, shortly after Astellas ...

While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sales channel can still be useful to CPG marketers as part of ...