In 1943, ethologist Konrad Lorenz proposed the concept of “kindchenschema” or “baby schema”—a set of physical attributes that humans find cute. These features—round cheeks, big eyes, a high forehead, ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. In 1943, ethologist Konrad Lorenz proposed the concept of ...

When my youngest sister was a baby, I recall telling my mom through gritted teeth: “Ugh, she’s so cute, I can’t stand it. I just want to squeeze her!” Years later, I still feel this overwhelming pull ...

“Cute aggression” is a dimorphous expression, meaning it contains seemingly contradictory feelings that act together. Unlike attraction, what we consider cute is nearly universal, according to science ...

As moms with very pinchable babies, we get animated talking about cute aggression, the instinct to squeeze babies. We explain the science behind it (yes, there’s science) and share our wildest stories ...