Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...
SAN FRANCISCO--(BUSINESS WIRE)--ServiceSource® (NASDAQ:SREV), the global leader in recurring revenue management, today introduced an actionable blueprint for customer lifecycle management (CLM). The ...
Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building ...
WALTHAM, Mass., December 02, 2025--(BUSINESS WIRE)--Pegasystems, Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced a strategic collaboration with Moody’s Corporation ...
Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...
HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international ...
Customer lifecycle management ensures that businesses are using their UC systems to maximum potential. Written by eWEEK content and product recommendations are editorially independent. We may make ...
In the previous blog, we saw how financial institutions can initiate a streamlined CDD-led customer onboarding experience. Let us now look at what does it take to manage what lies ahead. By thinking ...
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