Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...
Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...
Post-sale customer engagement, an often-overlooked part of the customer life cycle, helps B2B companies with customer retention, loyalty, growth, and advocacy, according to a new report from Forrester ...
HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international ...
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