Technology companies are facing rising concerns about data privacy leading to a long overdue deprecation of third-party cookies. This presents organizations with an opportunity to rethink the ...

Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it. You have undoubtedly heard about the important role a customer ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. There’s a precedent for the CDP: the data management platform (DMP).

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

It might come as no surprise in today’s business environment, but digital acceleration and e-commerce growth are driving a surge in customer data platform (CDP) relevance. It’s only natural — as ...

MILFORD, Conn., July 22, 2022 /PRNewswire/ -- The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added ...