In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

While the logo has evolved over the last century and a half, you can still see its roots in the current version. Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow cap) anywhere. But why did the company choose this shade for its logo in the first place? And once you ...

Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: “The Inauguration of ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...