When a business opportunity presents itself in another country, you need to be ready. Part of that preparedness is knowing and understanding cultural differences. Business News Daily points out that ...

Cross-cultural psychology is a branch of psychology that explores the similarities and differences in thinking and behavior between individuals from different cultures. Scientists using a ...

“No.” It's one of the most commonly used words in any language, but people’s willingness to openly voice disagreement varies by the cultural norms of their backgrounds. These differences matter ...

Some of the differences are truly remarkable (White, 2020). Africans who grow up in rural villages are much less susceptible to the Müller-Lyer illusion than Europeans who grow up in cities. The ...

Cultural contexts can make or break your customer experience. Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural ...