The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...

“I just won my bid!” a young colleague exclaimed. “I just got a snowboard on eBay with graphics from my favorite artist!” I was excited about his enthusiasm and assumed he had Marvel graphics or maybe ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...

Forbes contributors publish independent expert analyses and insights. Uncorking wine and spirits adventures around the world. Sep 08, 2024, 06:00am EDT Wine labels can unlock more secrets than you'd ...

Unless a winery is owned by a woman, there’s a good chance that the name and artwork on the label will be a testosterone-fueled cue that what’s in the bottle is a many man’s wine. Just about every ...

While we can tell the most about wine by drinking it, the door into this experience for bottled wine is the label. Clearly important from a marketing perspective, most Australian labels also ...

A can of green beans has the words “green beans” written clearly on the label. Same goes for most grocery items, gardening supplies and cleaning products. What you read is what you get. Then there’s ...