Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

WPP has retained its position as the most creatively awarded group in global marketing as The Drum’s annual World Creative Rankings – the industry’s most comprehensive creative rankings that benchmark ...

Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry. Never underestimate the importance of ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...