Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

Continuing to innovate as a SaaS company requires the ability to balance the art of delivering the tools and technology your customers need today while proactively anticipating and building toward ...

In a saturated market, at times it will be difficult to separate from your competitors who are vying for your target audience’s attention. That’s where the design team steps in to highlight the ...

Several years back, I stumbled at an airport in Far East Asia on the book “Valuation: Measuring and Managing the Value of ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Many B2B companies, with smaller customer bases than consumer-targeted businesses, find that it is impractical to apply mass modelling techniques when creating a marketing strategy. If typical, these ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

MOOYAH is getting to know—and better target—its high-value customers a new loyalty app. Photo: MOOYAH Burgers, Fries and Shakes. Restaurant operators have long been trying to figure out the secret ...

Strategic corporate social responsibility (CSR) efforts that are directly related to a hospitality company's core business operations and competencies can help companies create both social and ...