Brand consistency is the foundation of recognition and trust. Whether you are posting on social media, sending emails, or ...

Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. But the world has changed. Digital branding is prevalent, and ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Building a brand is not enough to attract high-paying clients. You need to create brand advocates. If you don’t have advocates willing to champion your brand, you don’t have much of a brand. A brand ...