Courvoisier Cognac, a Beam Suntory brand, has partnered with music label Def Jam Recordings, in an effort to promote emerging hip-hop artists, the companies revealed in a press release shared with ...

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For a brand to tap into its long heritage, it needs to have something substantial in its DNA that's worth reawakening. Heritage just for heritage's sake won't work. There has to be something at the ...