Master High-Impact Communication Campaigns, by Stanley Glancy and Akanksha Bhargava, introduces a six-phase model that guides readers through the full arc of a campaign. The framework, Validate, ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Call them anti-trends. Marketing that stands out and builds for the future relies on trust, credibility, and experience. Even when we all seem to be chasing one shiny object after another (and isn't ...

When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody ...

Managing SEO for a single website can be a complicated task. Dealing with multiple websites across regions, business units, or brands is considerably more complicated. Fast-growing enterprise brands, ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...