Have you ever worked in an environment that made you crazy? Unhappy? Unappreciated? Undervalued? Confused? How productive were you in that environment? It’s likely you didn’t produce your best work.

In today’s lightning-fast digital landscape, where attention spans rival that of squirrels and competition is more intense than a reality show finale, successful marketing isn’t just about the ...

Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

“Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today. The campaign highlights the importance of traveling and represents SAS ...