Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age has learned. Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is understood that the holding company still retains the business in other markets.

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.