ASMR, the quirky YouTube subculture, has acclimated to mainstream attention with relatively little backlash — until now. China’s government has leveled their notoriously authoritarian Internet ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

Yin Chenxi, a second-year postgraduate student, was working on her thesis one evening when her phone lit up with a notification from the Chinese social media platform RedNote, recommending a video ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

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