As a retailer looking to implement an effective marketing campaign, the default decision is to target your most loyal customers. Why? Because they’ve spent money with you already, so by sending them ...

The tragic fires in Los Angeles are on track to be among the costliest and most consequential disasters in U.S. history. Various claims are being promoted as to the cause of the disaster — climate ...

Over a decade ago, when I was first starting to pretend I could write about quantum mechanics, I covered a truly bizarre experiment. One half of a pair of entangled photons was sent through a device ...

That’s a great headline. After all, the search engine’s algorithm placed it at the top of the list, and I clicked on it. Should pro-family politicians get concerned and divorce lawyers excited? Should ...

(This article was coauthored with Kathleen D. Vohs and first published in Dialogue, the newsletter for the Society for Personality and Social Psychology, alongside a companion piece by John Bargh and ...