The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...

CPM measures the cost of 1,000 ad impressions on digital platforms like Google and Facebook. Cost-per-click and cost-per-action are other ad pricing methods tailored for specific campaign goals.

Traditional TV upfront advertising pricing -- the cost-per-thousand viewers (CPMs) -- is poised to decline by mid single-digit percentages for this upfront marketplace season, according to UBS. "Early ...

Libsyn has released its podcast advertising rates for August 2023, with another noted decrease in cost per thousand for the industry. The new data reveals an average CPM rate of $22.14 for a 60-second ...

Elon Musk bought Twitter in late October 2022 and renamed it X. Since then, staffers have been axed and hate speech has flourished, according to the ADL and the Center for Countering Digital Hate. By ...