The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising ...
The rise of programmatic has led to improvements in reach and efficiency within the digital ad space, but it’s also had some notable side effects, including the growing tendency for marketers to ...
Internet advertising space typically is priced based on one of two models. The cost-per-mill (CPM) model, in which you pay for the number of times that your ad is shown, comes from traditional ...
UPDATE: Cost per tap (CPT) pricing will go into effect on July 19. Cost per thousand (CPM) campaigns will go on hold. Apple Search advertisers will soon notice a new campaign pricing type. CPT, or ...
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