Although accounting departments and marketing departments are separate and distinct, they must work together to monitor sales trends and to manage the effectiveness of marketing campaigns. When the ...

Relying on them alone won’t fuel consistent growth. Today’s accounting clients expect quick answers. They demand clear value ...

Marketing involves selling and promoting a business or product. Accounting involves keeping financial records and maintaining financial accounts for a company. While the specifics of accounting and ...

For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...

Referrals are great. But let’s face it: Relying on them alone won’t fuel consistent growth. Today’s accounting clients expect quick answers. They demand clear value and personalized service. And with ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...