A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

In the business world you need both technical and communication skills to do your job well. In particular, your written communication skills (writing is the most common way we communicate in the ...

The appeal of writing a bestselling book is undeniable, especially for someone who has founded, built, or led a successful business. With the right plan and a compelling message, you wouldn’t just be ...

A business consultant came to me eager to publish her first book. She spent nearly a year perfecting it, confident it would establish her credibility and attract clients. But then when it hit the ...

When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...

Here are two words that might make you swoon with longing or simmer with envy: book leave. In an ideal book leave, a person would get paid well enough (from a big old book advance?) to take unpaid ...

The physician, entrepreneur, and author reflects on getting Joy Prescriptions published—and what the process revealed about ...