Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also about how you use the sounds,’ David Filon, chief creative officer of ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...