Costco sells a lot of brand-name goods for less than a typical retailer, but choosing the club's Kirkland Signature brand can ...

Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

Store brands rarely get much credit. They sit on lower shelves, wear simpler packaging, and are often assumed to be lower ...

With grocery prices up so sharply since the pandemic, more and more shoppers are saving money with cheaper house brands. But there are some cases where sticking with the name brand may still be a ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

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One of the perks of having such smart and savvy readers is that I know just who to go to when I need advice or input! :-) I did just that a few weeks ago when I started thinking about name brand ...