Storytelling is at the heart of every successful brand. Whether it's Nike empowering athletes or Dove celebrating self-acceptance, brands thrive when they tap into universal human narratives. These ...
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...
Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...
Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...
Everything communicates - everything you do and say and don’t do and don’t say internally and externally. Given that, aligning what you say about your brand with what you do and what you are as an ...
The following is a guest post by John Connors, CEO and co-founder at Boathouse. Opinions are the author's own. We all admire great brands and know they are powerful assets. Brands drive massive value ...
As marketers, it’s natural to focus our efforts on what we can immediately control rather than put energy into big-picture changes that may require a larger (and far longer) organizational shift to ...
Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...
Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, the reimagined ...
ZURICH--(BUSINESS WIRE)-- ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...
CHARLESTON, S.C.--(BUSINESS WIRE)--Bear, a future-forward digital commerce agency, is excited to announce new integrated positioning and enhanced digital-solutions capabilities that empower brands to ...
LOS ANGELES--(BUSINESS WIRE)--CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, today announced the launch of its new global brand positioning – transforming ...
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