This is a classic from Brainstorming 101. When you’re stuck, the fastest way forward is often to generate as many ideas as ...

The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

One way creativity can apply to every situation faced is to make a protocol of running a problem through a filter of crashing disparate influences. If everytime we are faced with a problem and two or ...

Focus on questions, not answers, for breakthrough insights. by Hal Gregersen About 20 years ago I was leading a brainstorming session in one of my MBA classes, and it was like wading through oatmeal.

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: ...

Learn to thrive when the answers aren't obvious. Design Thinking Leadership is a program for incoming first-year students who are interested in innovation, creativity and entrepreneurship. You'll ...