Known as the 2014 Tumblr Girl aesthetic, the overall vibe involves a devotion to American Apparel, subversive teen series Skins, the black-and-white filter, Lorde, and Matty Healy of The 1975.

The promotional black and white photos from Taylor Swift's new ... Swift had just introduced a new aesthetic to the mainstream. The packaging of the pared-down record, produced during lockdown ...