“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s ...

Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon ...

This week popped with events like MediaPost’s Programmatic Insider Summit -- which I attended -- and Mobile World Congress. The Congress was in Barcelona, so that would have been fun. But the ...

Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...

When it comes to header bidding, it can be a confusing landscape out there. Before I dive into some of the most common myths doing the rounds, if you need a quicker refresher on the basics of header ...

New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK–(BUSINESS WIRE)–August 15, 2016– OpenX, a global leader in driving superior monetization for ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains why so many tech companies have jumped into the space. In this piece ...

There's no question that automation is transforming digital advertising. It has reduced media-buying inefficiencies and improved audience targeting. It's allowing both publishers and brands to deliver ...