Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ranking.

Rounding out the top five were Lay's, Pepsi, Dunkin' and Michelob Ultra, each delivering memorable spots during the big game. The NFL also landed two Super Bowl spots in the top 20 with "Champion" finishing eighth and "You Are Special" 16th.

Levi's "Backstory" ad featured some iconic sports and pop culture figures, including Grammy-winning rapper Doechii, Emmy-nominated filmmaker Questlove, NBA MVP Shai Gilgeous-Alexander and K-pop star Rosé, to name a few. It's the jean brand's first Super Bowl ad in 20 years.

Revisit legendary Super Bowl ads from Google, Pepsi, Apple, Nike, McDonald's and more

From amping AI to lots of Nineties throwbacks, we break down what the biggest night in advertising had to offer.