The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

This was the first year that Pure Fishing (parent company of Berkley) opted out of ICAST. With the show now a distant memory, Berkley finally dropped its new line of baits. For me, this promises to be ...

I am unashamedly nonchalant when it comes to selecting braided fishing lines. Every time I respool a reel with a braid, I switch up the brand, mostly out of curiosity. Each company claims to have the ...

SPIRIT LAKE — Dressed in blue jeans, a T-shirt and fishing cap, Mark Sexton looks like he'd be perfectly happy to fish for a living — and he is. Sexton is a product analyst for Berkley, the ...

to hungry largemouth bass on Virginia’s Chickahominy River in the mid-1980s. It was well before the high-end sonar units modern anglers have come to know and love really started to catch on. Although ...

The same brass belt buckle has kept my pants from falling down for over 40 years. It is about 2-by-3 inches and is embedded with the “Trilene” logo. Berkley Bedell, the founder of Berkley Fishing ...