This wasn't supposed to happen. We're not supposed to be here. Cooper Flagg is not supposed to be signed to New Balance today. Yet, here we are. This morning, New Balance released a promotional video ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale for ...

Duke basketball freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The company made the announcement Monday morning, releasing ...

Cooper Flagg climbed the latter to cut off a piece of the net Saturday after securing the Duke Blue Devils’ place in the Final Four after defeating the Alabama Crimson Tide. The favorite to win the ...

Earlier this week, New Balance released Michelle Cooper's limited edition Furon v7+. This exciting drop followed the official launch of the Furon v7+ this past January. For thousands of years, the ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. Cooper Flagg hasn’t played his first college game yet, but his high-profile ...

Duke freshman forward Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a deal with New Balance, the apparel company announced Monday. The deal — which was first reported by ...

For decades, sneaker companies have used their sponsorship of college athletics to create a pipeline to get young athletes into their gear, hoping to carry on that partnership once they are at the ...

New Balance has signed a major addition to its basketball roster. Duke freshman and potential No. 1 overall NBA draft pick Cooper Flagg has joined the brand with a shoe endorsement deal. Flagg, 17, ...

Incoming Duke freshman basketball star Cooper Flagg is signing a shoe endorsement deal with New Balance, the company announced Monday. But Flagg will wear Nike shoes during Duke games, practices and ...

Before his freshman season with the Duke Blue Devils, Cooper Flagg was heralded by New Balance as making "the intelligent choice" by signing a long-term deal with the Boston-based brand. Flagg has ...