As you may have heard, BMW updated its logo for the first time in over two ... Luckily, the solution is simple and obvious: Lose the letters. It's been over a century. Everyone sees the blue ...

Perhaps most notable is that the BMW logo has been altered for this collaboration ... What he looks for in a vehicle is simple: it needs to be able to get him where the skiing, climbing ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

“We have a very simple agenda ... characters utters the letters “BMW,” nor are there lingering close-ups of the brand’s famous hood-mounted propeller logo. And that was by design ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from ...