This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. As Cracker Barrel recently learned, moving away from ...

A new collaboration between superstar producer Metro Boomin and rising Hip-Hop royalty Coi Leray dropped today in connection to a new campaign from the AXE brand. Metro Boomin and Coi Leray dropped ...

Unilever?s Axe brand is positioning itself as a fixture in men?s grooming habits with a series of 15-second videos offering quick styling tips, borrowing a page from the playbook for beauty brands ...

Axe is targeting Gen Z vaccine laggards with a campaign that suggests they could fall behind in the resurging dating scene without an inoculation against COVID-19. The concept was inspired in part by ...

The rapper will go on a journey to save his hometown from the evil Culture Vultures. Dominique “Lil Baby” Jones continues to partner with the AXE brand. On July 11, the Atlanta native and AXE will ...

The rise of interest in Dogecoin DOGE/USD and the motto “Do Only Good Everyday” has led to new influencers in the cryptocurrency space. The passionate community around Dogecoin has also led to ...

Ahead of the FIFA World Cup coming in summer 2026, men's fragrance line Axe has launched its new Axe x FIFA World Cup 26 Gift Packs with a chance to win tickets. The Axe Black Regimen package and Axe ...

As the iPhone and App Store become increasingly popular, it's no wonder product brands are keen to splash their name across it. But as it becomes difficult for applications and games to get themselves ...